5 Popular Corporate Events

Whether at a corporate environment, association, non-profit or government agency, according to Meeting Planners Internation (MPI), the most popular corporate events typically fall into one of the following programs:

Seminars and Conferences

These meetings provide relevant information to a target audience. Seminars are usually shorter events, lasting from a few hours to a full day. They have speakers and keep all participants together in the same session. Conferences typically have multiple sessions that occur concurrently. A common day might would begin with a keynote session followed by breakout sessions by topic. A conference is usually planned from a minimum of one day up to a week.

Trade Shows

Organizations attend trade shows to view products or suppliers. They may host one to reinforce their image as an industry leader among those who attend, such as members, customers, prospects and suppliers. Planning for trade shows involves negotiating rates for trade show booth space, advertising and promotion at the event which may include speaking opportunities. . Many logistical details exist whether you attend or host a tradeshow.

Executive Retreats and Incentive Programs

Often held at luxury resorts, the cost per person of these events is usually high, and they receive the most visibility in an organization. Business development and organizational planning are often the main agenda topics.Executive retreats and incentive trips typically last between three and five days, and require attention to site selection, lodging, transportation, catering, business meetings, golf and other activities. Negotiation skills must be sharp because these programs involve all aspects of event planning.

Golf Events

A fun event where relationship building is usually the primary objective.Most golf courses prefer their clients to reserve tee times either first thing in the morning or at 1 p.m., if you are not renting out the course and clubhouse for the whole day. That can cause scheduling issues as it relates to the business meeting content..

Appreciation Events

This event allows a host to spend informal time with guests which proves to be mutually beneficial. A great way to build relationships.There are unlimited possibilities that can be held at various times throughout the year. They may include:

• Holiday Parties
• Family Events
• Staff BBQ's
• Pancake Breakfast
• Day at the race track
• Suites at sporting arenas
• Day and evening cruises
• Tickets to upcoming events