Director of Sales
Rhonda Pedersen has been working in the Pedersen’s Rentals family business since she was a child. By age 20 she was in the business full time, while also working as supervisor for a catering company. In 1995 she became Director of Sales, helping to make Pedersens one of Canada's premiere event rental companies.
Today Rhonda is responsible for strategic planning, sales & marketing, stylizing inventory and various other creative aspects of the business. Over the years she has created many stunning one-of-a-kind event designs.
Rhonda's hobbies include cooking, watching sports and being "Auntie Rhonda" to Madison & William.
1993-1996 ISES Pacific Northwest Chapter Founding board member
1997-1999 Canadian Rental Association(CRA)BC Director
1998 ISES Pacific Northwest Chapter VPof Education
1999 ISES Pacific Northwest Chapter President
2000 ISES Chairperson of International Membership Committee
2001-2003 ISES Board of Governors
2001-2003 ISES Western Regional VP
2002-2003 CRA President
2005 Les Dames d’Escoffier BC Chapter Board Member
2007-Present Les Dames D’Escoffier BC Chapter Treasurer
2009-2012 American Rental Association (ARA) Region 10 Director
Awards and Recognition
1999 ARA Region Ten Person of the Year
1999 ISES Mettle Attitude Award
2003 CRA Rental Person of the Year